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15 Design Decisions That Annoy Readers

I usually view a lot of sites when trying to come up with inspiration for a new design. After recently re-designing a site and creating a WordPress theme from scratch, I thought I’d share a couple design decisions I found annoying. It should be noted that this article is a combination of two articles I wrote over at the Reader Appreciation Project regarding annoying design decisions, so a lot of the annoyances mentioned here are directly from reader feedback.

Pop-Ups

Kontera Ad

Let’s face it. In-text advertising is annoying. Not necessarily because the ads get in the way, but because of the pop-ups that routinely show their face. Now I’m not talking about pop-up ads; I’m talking about pop-ups that show up when you hover over a link.

An example I came across (unfortunately no screenshot) is when you hover over a link and it displays, “You have the nth most popular outgoing link.” I could really care less how many people have clicked on my link. It’s also demoralizing when you come in last.

Another example of pop-ups is in-text advertising. Daniel from Daily Blog Tips mentions to stay away from in-text advertising. Part of this is because of the annoying pop-ups that come up when “accidentally” hovering over an ad-link.

Turning Off the Time Stamp on Posts

Erica says,
When I find a blog with no time stamp, I feel conned.
Read the full comment.

Rory Sullivan lays it out when he tells his readers that taking the time stamp off on a blog post is like public speaking with one hand in your pocket. Of course, the argument for turning off timestamps is to make the content “appear” more timeless.

Shouldn’t it be the readers — and not the bloggers — who decide which content is timeless and which content is not?

Pop-up Windows

In the age of IE7 and Firefox tabs, pop-up windows are growing even more annoying. It is becoming common for users to open pages in new tabs, not new windows. Readers should not be forced to view pages in new windows. It should be the reader’s choice. You can never force a reader to stay on a page, so why annoy them with a pop-up window?

Let readers navigate the way they want to navigate. Don’t ever force a reader into anything.

Snap Preview Pop-ups

MT says,
The Snap preview popup is one of those ideas that sounds good, but is very annoying in practice. I’d rather a small option to see the preview popped up. Read the full comment.

Snap Shots allow a reader to view a website’s design by simply hovering over a link. The feature is annoying for several reasons:

  • Readers have no choice in the matter. Now a reader can opt-out. Opting out still sucks, however.
  • Snap Shots are obtrusive.
  • Snap Shots are arguably unnecessary. What is the value of knowing what a blogger’s site looks like anyway?

Having the Subscribe Box Higher Than the Search Box

Having a search box towards the top of your theme is a given, or at least it should be. A search box should be visible and simple according to Jakob Nielson.

Arguably, a search box should also be above the fold and towards the top of any theme. While a designer should have the freedom to place the search box wherever he/she chooses, having a search box in an unpredictable location will just confuse readers. It should also be noticed that having the subscribe box higher than the search box will just result in more confusion, especially since said subscribe boxes often launch pop-ups after inputing a query.

Having a Dark Background

I personally am very fond of dark backgrounds. However, some users do get annoyed by darker backgrounds. There are some that have the firm stance that all websites “must” have white backgrounds and plenty of “white” space.

I of course do not agree holistically, but I have seen some designs where the darker background hindered reading. When I do design for a darker background, I make a considerable effort to ensure that all of the text is readable.

Examples of sites with dark backgrounds which I think look awesome are ShawnBlanc.net and also Larissa’s site.

Auto-Play Music

Snoskred says,
If a site plays music at me I find out which site it is, close it down ASAP, and if that site was in my google reader I choose to unsubscribe right away. Read the full comment.

May all MySpace users who have music be sent to a special place in hell. Okay, maybe that’s a little harsh. MySpace users don’t really know any better, right?

However, a serious website owner should know that readers should have a choice in the matter whether music plays on a site or not.

Not only do you have people browsing from work, but you also have people who aren’t very technical who can be really confused when the music starts blaring. Music on a website should be an opt-in affair.

Not Separating Trackbacks from Comments

Not separating trackbacks from comments can hinder a conversation going on in a blog. Trackbacks and pingbacks are there to say to the blogger, “Hey, I’ve talked about you on my blog. Check it out.” To a regular commenter and/or reader of the post, the trackback is not really part of the conversation. To me, a trackback interspersed with regular comments is more of an interruption than a continuation of discussion.

I’m a big fan of readers leaving a comment adding to the current discussion, and then also saying, “Hey, I also wrote about this on my blog.” Those types of comments add a lot more value than a trackback in my opinion.

For WordPress bloggers, I use this technique for separating trackbacks from comments.

Talking Advertisements

Congratulations. You’ve just gone to a site where there are talking advertisements. You’ve won a month supply of Viagra as well as Trojans (good combination, no?).

Too bad all of your co-workers heard what you have just won. Avoid embarrassing the readers. Do not ever let ads that “talk” onto your site.

Obtrusive Subscription Requests

MT says,
As for examples of the subscription-nags… I keep running across blogs with big outlined boxes at the top of posts, noting that I look new, and asking me to subscribe. They just annoy me — especially since often I’m already subscribed. (I think this is due to a cookie/ip checking plugin/script, intended to show only to new readers — but I’ve got a dynamic IP, and I use Firefox (which frequently updates and resets) so I’m often getting messages intended for first time users). Read the full comment.

You’re new here, right? Why not subscribe (sorry, couldn’t resist) to our feed?

A better phase might be, “Yo, dude… check out the feed NOW! If you don’t subscribe, I’ll keep nagging you. Even if you do subscribe, I’ll still nag you. HA!”

Hidden Subscription Options

Another thing the readers pointed out as annoying were hidden subscription options. I, myself, have personally been annoyed when I would go to a blog and couldn’t find anywhere a subscription option. I don’t like going to blogs anymore ever since I’ve discovered my lovely and handy feed reader.

If I can’t find your subscription options, guess where I go? I’ll give you a hint: It’s not back to your blog.

This is a point for debate, but I say that subscription options should be as prominent as search. It’s one of those things that readers (albeit, more technical readers) look for when coming to a blog.

Failure to Interlink Posts or Show Related Posts

As with any website, it should be easy to find related content, posts, products, and more. Part of this can be solved by some intelligence behind the scenes like Amazon.com where it recommends products. Another example is the WordPress extend plugins directory where it recommends other plugins based on what you have just downloaded.

Here at Devlounge, there are related posts for every article. All of our content is also organized by articles, features, and sub-categories. How do you help readers find relevant content?

I am personally fond of a nice sitemap, easy to navigate archives, and a prominent search bar.

Obtrusive Advertisements

InspirationBit says,
Lately I stumble more and more upon websites with the dynamically flowing ads, that slide right on top of the article and stay there until you click on an obscure “close” button. That annoys the heck out of me. Read the full comment.

Every now and then when I browse to CNET News or Slate, I get a full-page view of an ad where I must click a “close” button to view the page content. I also get the same treatment at MySpace or RottenTomatoes when I must “continue to the page” or continue viewing the ad.

Obtrusive advertisements are detrimental to the readers. If I had my choice, I would just read CNET and Slate from a feed reader, but they don’t offer full feeds. So I’m “forced” to view these ads if I want to view the content. And it’s a wonder why sites like these are losing their popularity.

Readers should have a choice in all things and should never be forced into anything, including viewing or clicking on ads.

In-Text Advertisements

DailyBlogTips had a post that discussed avoiding in-text advertising. The reason is that readers are tricked into thinking a blogger is endorsing a product.

Andrew Rickmann weighed in and said: “Snap previews, in-text advertising, and those flash adverts that are all designed to interrupt you and prevent you getting to the content properly actually work against the company. If a company that is willing to shove their product in my face that way then they must have a significant amount of contempt for the customer, or at best, think their product is so poor that no one would take notice any other way.”

I agree with Daniel (DailyBlogTips) and Andrew that in-text advertisements should be avoided, especially since pop-up advertisements are so annoying in the first place.

Small Font Size

Bill says,
I realize (that small fonts) are somewhat subjective, but if one’s font size makes post text look like “fine print” compared to “most” websites – it’s too small. Read the full comment.

Simonne Matthew wrote a post a while back that explained things that make her nervous when reading your blog. Her first point was to avoid small font-sizes. So why should small font sizes be avoided and why is a small font-size an annoying design decision?

Small fonts are hard to read. And as Simonne pointed out in her article, not all readers are aware of the tools necessary to increase text size. Furthermore, a lot of designs break when text is increased, so it is best to design from the start with a larger font-size in mind.

Conclusion

Within this post I laid out fifteen design decisions that annoy end users. Readers such as yourself contributed to a lot of the annoyances mentioned in this article. All of the points mentioned are open for debate and should be debated.

My hope is that this post provides some food for thought next time you make that design decision that may be annoying to some of your readers.


  1. By aj posted on August 13, 2007 at 6:53 am
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    I agree, I hate snap previews and in-text advertising links more than anything. And I always feel like I’m going crazy when I hear someone start telling me “I’ve won a free ipod” or the smilies on myspace asking me to click them :S

  2. By Darren posted on August 13, 2007 at 7:22 am
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    AS always a very detailed article. My pet hate are in-text advertisements. Especially when I’m simply scrolling down the page and a huge bubble hides half the content.

  3. By Carlos Eduardo posted on August 13, 2007 at 9:09 am
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    I agree in some points…

    I think popups, snap preview, small font size and auto-play music are the major problems and it difficults a lot to user interate with our website.

  4. By Shawn Blanc posted on August 13, 2007 at 10:22 am
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    Agreed. Dark backgrounds are a hideous design choice.

    The only thing worse would be a dark blog with snap preview only linking to other dark blogs.

  5. By Ronald Huereca posted on August 13, 2007 at 10:55 am
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    Alex,

    I came up with the list by informally polling the readers. This post is a combination of part 1 and part 2 of annoying decisions I wrote for another site.

    The points mentioned here are all opinion and personal preference, so I leave it up to the designer whether to take these points into consideration.

  6. By Rory posted on August 13, 2007 at 4:59 pm
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    This is a work of art, Ronald!

    A brilliant summarization of people’s pet peeves about design decisions, topped off with a masterful use of blockquotes which included commenter’s views, as well. With a link to their websites, too. Very impressive, and very generous.

    Thank you so much for including the link to Clean Cut Blog.

    Has this been dugg, yet? I’m checkin’ right now!

  7. By coos posted on August 13, 2007 at 5:20 pm
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    The search box tip is very usefull. Thanks!

  8. By Vinod posted on August 13, 2007 at 6:57 pm
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    Looks like I have reserved a special place! LOL

  9. By Ronald Huereca posted on August 13, 2007 at 8:17 pm
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    Rory,

    Thanks a lot (blushing). This post was written mostly by readers like you, so of course I had to include them in the mix. It’s one thing for me to say it, but it’s hard to argue against actual readers.

  10. By Michael from Pro Blog Design posted on August 14, 2007 at 9:27 am
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    I agree with all of these points. I just wish that more bloggers would think of putting their users first… :(

  11. By shaun posted on August 14, 2007 at 8:30 pm
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    excellent list, i couldn’t agree more with in-text advertising. good post keep up the good work!

  12. By Alex Choo posted on August 15, 2007 at 1:02 am
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    I really agree with the points like in-text advertising, popup ads, small font size (unchangeable font sizes!), and a dark background.

    It’s close to impossible to enjoy such a site.

    Let’s hope more people will take your opinions into considerations. Thanks!

  13. By Tanny O'Haley posted on August 16, 2007 at 8:14 pm
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    While you’re add it add blogs that don’t show the number of comments and don’t number the comments so you can tell how far you are to finishing the page.

  14. By Wallace posted on August 17, 2007 at 12:36 am
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    i do not agree your point about pop-up new window,
    it is convenient for readers as your readers need to backward to previous pages once they click your article links. you also need to improve your writing tone at all.

  15. By Ronald Huereca posted on August 17, 2007 at 12:11 pm
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    Wallace,

    There’s nothing convenient about pop-up windows. As a reader/browser/user or whatever, I’d rather it be my choice whether to open a new window or not.

    And if you are going to critique someone’s writing, I suggest leading by example.

  16. By aj posted on August 18, 2007 at 8:22 am
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    Yes Wallace, I agree with Ronald here. I don’t think he seemed harsh in his writing tone at all. Sometimes that’s what it takes to get the point across.

  17. By Shane posted on August 18, 2007 at 9:55 am
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    One of my biggest annoyances are ads between the title and the body of an article. Making it so that you will need to scroll down o read the article that you just read the title for. If you are going to place ads make them non intrusive.

  18. By Marino posted on August 18, 2007 at 5:38 pm
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    I agree with your post. For me, the most annoying thing is snap website preview, I hate it.

  19. By Balendu Sharma Dadhich posted on August 21, 2007 at 12:50 pm
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    These annoyances are real. If I am asked to rate the most annoying things, the order would be self playing videos (as they consume your bandwidth), auto music, popup windows, snap previews and obtrusive advertisements.

  20. By Hotpoter posted on August 23, 2007 at 11:58 pm
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    Thanks for the list, very helpful. The last item on your list talks about font size, what do you think is the ideal font side for a web page? 12? Thanks

  21. By Ronald Huereca posted on August 27, 2007 at 1:27 am
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    Hotpoter,

    I’m a big fan of 14px as the default since it’s easy to read, but I can see why some designers stick to 12px.

  22. By Amit posted on August 30, 2007 at 6:35 am
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    Nice article, I agree to all your points.

    The contextual ads on any webpage is now widely accepted by masses but the problem starts when developers try new things to show these ads. It becomes annoying.

    Thanx for the list.
    Amit

  23. By Jess posted on August 30, 2007 at 12:45 pm
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    You pointed out things that really annoy readers especially the small font size. I’m getting older and the small fonts really are hard to read(lol).

  24. By Andy Bailey posted on August 31, 2007 at 11:45 am
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    I’m glad that I already had the same opinion about many of your points and had already removed them from any blogs I post on. I do like your separate trackbacks and comments link, I’m off to put that on my new blog now!

    great article thanks, thumbs up!

  25. By robin posted on September 18, 2007 at 10:41 am
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    I agree with all of these points except the dark background point, which is only natural since my own blog (see link on my name) has a black background. Then again, all five of my other sites (yes, I have six websites) have a white background. So I think I would say that no rule is fixed, and that one time out of six it might be appropriate to have a dark background. :-)

    I would add to the dislikes form fields that are almost impossible to make out… like the one I am typing into right now.

    Nonetheless, thanks for the good post.

  26. By WEBARMY posted on September 18, 2007 at 4:11 pm
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    I have encountered pop-ups that slide in and even if you click the x to close it it still switches the webpage the adverts page. Now THAT’s annoying.

  27. By Ronald Huereca posted on September 18, 2007 at 7:27 pm
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    robin,

    I like dark backgrounds too. It’s just one of the things some readers pointed out to me that were annoying.

  28. By aj posted on September 18, 2007 at 7:43 pm
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    @Webarmy – I’ve even seen that on newspaper websites (Ex: http://www.boston.com). Annoying as hell.

  29. By Yong Hwee posted on September 18, 2007 at 9:02 pm
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    Thanks for the heads up!

  30. By Ronald Huereca posted on September 19, 2007 at 2:34 am
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    WebArmy,

    People annoyed by ads covering the content? Oh, c’mon. Wake up to the 21st century!

    I do agree though. On top of boston.com (do you like cranberry juice AJ?), I’ve seen such ads on Slate.com and CNet.com among many others covering up content.

  31. By Mike Montgomery posted on September 19, 2007 at 7:13 am
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    Ronald,

    I liked the article. I don’t necessarily agree with your music example. I don’t have a problem with music playing on someone’s MySpace page, since it is their page, shows their personality and ultimately, the are the main audience of their site. For commercial web sites, I completely agree, no music playing when you go to the site. I would even add video. The ESPN site does that, videos automatically play on some pages. If I want to watch the video, I would prefer to click the play button, not have to click the stop button because I don’t want to watch it.

    Also, the pop-up window links is in interesting point. I could envision a script running so when a user first clicks a link on the site, they are asked if they want it to open in the current window, a new window or a new tab. The choice is then remember for the remainder of the visit.

  32. By Jermayn Parker posted on September 20, 2007 at 4:49 am
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    Some great tips there, read most of them before and I follow most of them however some were golden…

    pop ups for adverts – guilty
    dates for post – guilty
    not seperating pings/ tracks from comments – guilty

  33. By Marcel posted on September 20, 2007 at 9:53 am
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    Very good article with interesting aspects!

    I just translated the points in German and commented on them.

  34. By anya posted on September 30, 2007 at 3:10 pm
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    talking smiley ads always scare the hell out of me. worse if the sound is from a laughing evil smiley.

  35. By Han posted on November 2, 2007 at 5:20 am
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    Ive never liked the smiley flash advertisment which can be found in most website, its so well placed in their site so whenever u need to click on their button you have to hover over them before reaching the button, i think the should take a look at this list before updating their website hehe :)

  36. By Miss Cellania posted on November 14, 2007 at 8:08 am
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    Good list, although half of it could have been combined into one item called “annoying ads”. Or you could have a whole separate post on how many ways ads can be annoying. Right now, I have to go look and see where my search and subscribe buttons are!

  37. By Alex (another one) posted on November 14, 2007 at 1:16 pm
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    To me the worst thing about ads that open all over an article and where you have to click on a ‘close’ button is that you can never be really sure that the close-button does what it’s supposed to do. Sure, usually it closes the ad, but it’s not an official Windows (or Mac, Linux, etc.) button. They could just as easily make it open another site, or whatever else. Basically they are forcing you to click on something that you have no reason to trust.

  38. By alien man posted on November 14, 2007 at 2:38 pm
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    I’m surprised you haven’t mentioned the ones (then again, you might already have and I’m new here…) that are scripted so that they force your browser dimensions to alter and de-maximize. It grates my nerves more than anything else in the world when I have my browser maximized for a good reason, or I have the browser to a certain size, and it unexpectedly and obnoxiously expands or contracts because I clicked on a url. I do agree with everything you’ve listed, though, especially about the small fonts and dark backgrounds. I don’t care if it is to match the general “aesthetics” of your website; if a content is illegible, then why should I take it seriously?

  39. By robR posted on November 15, 2007 at 2:35 am
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    I disagree with the blanket statement that links should never open new windows. What I prefer is for links to pages within a site not open new windows, but links to other sites DO. Makes it easier to keep groups separate. I open in-site links in tabs and can easily close out a window of tabs for one site without losing the other site, which usually what I do.

    Otherwise, a good list.

  40. By Melanie posted on February 4, 2008 at 1:24 am
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    Interesting that you criticize pop-up adds and snap preview but you have Content Link pop up adds scattered all through the blog post.

  41. By Editor|hospemag.com posted on February 6, 2008 at 8:00 am
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    you have INTEXT advert switched on.
    what happened??

  42. By erick posted on February 6, 2008 at 4:15 pm
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    also, auto-starting music, aka myspace, is annoying because when i surf, i always have my itunes playing. it causes an annoying multi-layered, ugly sound.

  43. By Kelley posted on February 9, 2008 at 11:52 pm
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    Autoplay music would have to be my absolute number one turn off. I click out immediately and won’t give the blogger a second chance. Even if their quality is exceptional, I will never know cause autoplay music annoys me more than anything.

  44. By Karen posted on February 12, 2008 at 12:31 pm
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    The New York Times website has both pop-ups and obtrusive advertisements. Yuck!

    As a Firefox user, I dislike links that force a new window; I prefer to open links either in the same window/tab or in a new tab in the same window (my choice). Also, I block pop-ups by default, so often the only thing I get is a warning message that a pop-up has been blocked. I then have to allow that site to open pop-ups. Note to web designers: Most of the time I simply close the warning message and the tab and don’t visit that website again. You have to have extremely compelling content (hint: however compelling you think it is, divide by a factor of 3) for me to allow you to control my browser.

  45. By Allen posted on February 29, 2008 at 9:52 pm
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    I absolutely detest having my window size changed when entering some websites.

  46. By dylan posted on March 5, 2008 at 4:10 pm
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    personally i prefer a dark background. i find it easier on the eyes for long days of staring at a screen.

  47. By Hayden posted on January 15, 2009 at 11:53 pm
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    Let me just say first of all great post!

    Furthermore my favorite comment of the year belongs to you:

    ‘May all MySpace users who have music be sent to a special place in hell. Okay, maybe that’s a little harsh. MySpace users don’t really know any better, right?’

    Keep up the great blog!

  48. By John posted on February 16, 2009 at 10:14 am
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    Very good post – not only because I enjoyed it but also because it gave me food for thought. Your post just sparked an idea for a woodworking project I’ve been contemplating. Thank you so much.

    Stumbled it!

  49. By GoosPoos :: Something Interesting posted on July 1, 2009 at 8:13 am
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    Nice article. I would try to follow these guidelines in my blog.
    Btw Ronald, Can you visit my blog and have some suggestions for the same.
    my email is given and also the homepage.

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