Better Text Logos
If you can’t put together some sort of symbol to represent yourself, you can always refer to using only text. But, it’s how you construct the text (fonts, sizes, weight, colors) which can have a huge impact on the logo itself.
Let’s look at a few figures of Astereostudio logos, which use only text.
In each figure we’ve used different fonts, a mixture of colors, and tweaked character settings here and there. The results? Logos that say the same thing, but each look different. Just by playing around with some settings! With enough changes to letter spacing, weight, and fonts, you can construct a perfectly good looking and original logo just by using text.
You can also add effects to your text, whether it’s gradients, strokes, reflections – it will all help create a better looking text logo in the end.
What Makes a Logo Good
Now let’s look at the top rated logos from Logopond. Let’s start with Elastic Digital, one of my many favorites. This logo is mostly text, with a colorful graphic along side it. The text uses a white and light grey to distinguish between the two words. The designer also used inverted “V”‘s to represent “A”‘s. Like we were talking about, this is an example of using mostly text to create a logo that really stands out.
Next up is Clover Studio. This logo utilizes a gradient along the text, as well as a symbol with a reflection. The end result I think is very good, and looks very clean.
Finally, there is E2 Consulting. This logo uses another technique we talked about earlier, hiding something inside text. In this case, the “2” makes the cutouts for the “E”. It stands out really well on the burnt orange background, and it looks really good despite how simple it may be.
In the end, Marketing Wins
In the end, you can measure the success of your logo based on how well it does creating a positive and strong brand for your company, business or site. When you can say “The Golden Arches”, and know we’re referring to McDonald’s, you know you’ve created a pretty strong brand.
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