Design Focus: In Real Life
We often see portfolio and product shots that are boxed in to preserve a sense of uniformity and rhythm in the layout, but these days we’re also seeing objects presented as you see them in real life.
Designs of the Week
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On the homepage there’s nary a title of description in the full-width, full-height slider, letting the projects speak for themselves. The inner pages are on the other hand image-less and color-coded—a single bright color for all the text and background—and framed.
These look like prototype staged shots as the final product is not built yet, but things are kept interesting with the different angles and combinations. You’ll see the yellow/black hues run throughout the site along with the Swiss style grid.
I like how the clothes and accessories differ enough in size that it looks like a very neat person just unpacked, and it’s still not chaotic. Scrolling further down you’ll see close-ups that are still neatly arranged. At the top there are mega dropdowns with a translucent background, which lead you to product category pages with large wordless photos whose info appear only on hover. You’ll get the same feel of minimalism and stylishness in the product page itself, where the photos are not boxed in but blend seamlessly into the whole width of the page. Lastly: instead of the term “cart” they use “bag”.
Again, familiar techniques at play: text moved out of the way until you want to know about it, large gorgeous photos, and a two-column layout—in this case to put both English and Japanese text side by side.
Social Media Weekly
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Business – Deleted my portfolio, made $30k in my first six months
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Typography – Upping Your Type Game
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