Design Focus: Neon
Bright colors are in, and not just any kind of bright, but neon. Are these site designs over the top or on the mark?
Designs of the Week
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I like how the header text, with an “origami” styling, breaks into pieces when you start scrolling down; some of which changed colors. The dark background also fades into brighter gradients until you reach the portfolio grid below. Clicking on one item loads a page where the images have neon green placeholder backgrounds—a little painful to the eyes if they take a while for the actual content to load.
There’s something increasingly familiar and common about black text and graphic elements on light gray/tan backgrounds, like it’s the new style for design studio sites. In the header, the logo is a circle that rolls out its full word mark on hover. The navigation links are not isolated in one place but are scattered throughout the whole height of the homepage, and a number of them contain blocky drop down menus in a fixed-width typeface.
Cute animations for the slider and a nice diamond shape for the buttons. An interesting pattern I’ve noticed with these designs is they like to keep the portfolio images in grayscale until the accent colors come in for hover.
There’s the framed design pattern as well. Apparently the logo and the border only gain color (for inner pages it’s orange) once a certain amount of the page is loaded and the styles are injected inline, not exactly sure why.
The homepage layout is an accordion style navigation that expands on hover to show a wide thumbnail of the work in focus. The mouse cursor becomes a circle matching the space it occupies, but not just on one row but on two if necessary, splitting its color at times. It’s also in that same space that a progress bar loads. The logo, top right navigation, and progress bar changes color to match the item you clicked on.
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