Contemporary and Elegant: An Interview With Tanya Merone

Tanya Merone is a graphic designer based in New York. She professes to be deeply in love with her trade and it shows in the artistry she pours in her work. She specializes in elegant, creative designs – her trademark in the design world.

Screen shot 2009-12-22 at 9.52.17 AM

How would you describe your design style?

I enjoy creating designs that are elegant, organized, and clutter-free.  At the same time, I like my designs to be modern and cutting-edge.  Usability is an important aspect too.  I love it when people look at the finished product – whether it’s an application, a website, or a postcard – and find the user experience and presentation intuitive.

What were the projects you worked on that became your favorites?

My favorite project would probably have to be the NFL intranet portal.  The client envisioned it as a very dynamic site filled with colorful imagery, that invited a lot of creativity from my end.  Plus, the client was very receptive to new ideas.  They were happy to consider them even if they did not end up using all of them.

What are your pet peeves as a designer?

One of my pet peeves is design that requires an instruction manual to navigate.  It may be creative, but is far too unpractical for most uses.  Another pet peeve is slow machines.  I often work on-site at corporate clients who require me to use their hardware.  Some hardware can barely handle basic computing and chokes on Photoshop.

One of Tanya’s vector illustrations using Illustrator

What do you love most about your job?

Design always tries to achieve a goal – deliver a message, simplify an interface, present information to a user.  I get immense satisfaction from seeing the user understand the message instantly.  Steve Krug said it best when he titled his book “Don’t Make Me Think!”  Expressing my creativity through this type of design is what I love most about my job.

Your top five favorite websites in terms of design!

Ooh, that’s a tough one, I like way too many sites!  Okay, let’s try, in no particular order:

Jason Santa Maria I go crazy for the always-changing design that custom fits every article he writes
Veerle Pieters Love Veerle’s blog colors, her designs and her tutorials
Web Designer Wall The vector and “scrapbook-like” hand-drawn designs never cease to amaze me
Vlad Studio I love the wallpapers Vlad makes!
Squared Eye A great mix of imagery and typography that works together all too well

How would you describe a successful designer?

A successful designer is first and foremost, a person who follows their passion.  You have to be in it because you love doing it, and not be afraid to experiment with your style.  Successful design is all about switching things around and creating new twists for the old true and tried ways.  And usually, when your great work speaks for itself – consider yourself successful.

What are your other passions aside from designing?

Spare time is a luxury for me. Whatever spare time I have, I spend with my family and friends. I also love jogging, cooking, and taking photos.

Tanya’s photography

  1. By Victoria Blount posted on December 22, 2009 at 9:16 am
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    Another inspiring interview, its a comfort to know another designers views on the pitfalls and highlights of working in the industry.

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