Feature
Post

Category
Strategy


About your about page

If you’ve got a new blog up, and haven’t edited your About page, please do. I can’t count how many times I’ve discovered a new promising blog, and clicked through to the About page, only to see the heart-sinking text:

This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.

Think about it: the about page is so important it’s coded into every new WordPress installation- and yet so many of us neglect to edit it.

So what makes a good About page?

  • It’s usually where you introduce yourself (or your company)- although you should definitely have a short introductory blurb on your main page anyway.
  • It helps to put a photo of yourself up, too- people like to see a real human being is behind a site.
  • Contact information is good to have here, even if you have a separate Contact page.
  • More “random” personal stuff belongs here too. If you’re the type who likes to answer those “25 things about me” quizzes, go ahead and post it here.

Here are some excellent About pages I’ve found online:

SitePoint’s About Page They’ve really gone all-out here, with statistics, a historical timeline, a newsfeed, and a short list of who’s who.

Twitter’s About Page not only features avatar links to their employees’ twitter accounts, they answer questions such as “Where did the idea for Twitter come from?” and my favorite “Isn’t Twitter just too much information?”.

Jason Kottke calls his The exciting About page- tongue in cheek, yes, but he definitely gets it right. His About page features a reverse chronology of his life, some answers to frequently asked questions, and details on how to best contact him.

Shaun Andrews’ About Page is an example of a simple but still interesting one. A wonderful designer (we interviewed him here at Devlounge a few years ago), he provides a bulleted list with short bits about himself.

Do you read About pages? Are there any About pages you love?


  1. By cssah posted on May 20, 2009 at 8:42 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    really, very useful article specially photo of the site founder

  2. By Tim Smith posted on May 20, 2009 at 8:59 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    I had never looked at it like that but, you are absolutely right! An about page is very important to take care of. I just started a new blog, maybe you can visit my about page?
    http://thecreativelab.timothybsmith.com/about

  3. By Deborah Anderson posted on May 21, 2009 at 3:35 am
    Want an avatar? Get a gravatar! • You can link to this comment

    I didn’t realize how important people thought “About Me/Us” pages were until I read an article by @jamieharrop. He was talking about making it more personal so that possible future readers can make a connection and want to subscribe.

    When I read that, I overhauled my about page. Even though my blog is for my business, because of my market I felt that I could be more personal and do what I did.

    I never kept it at the “WordPress” original about text. That’s just lazy. You shouldn’t even start marketing your blog until you have a little blurb, even if you’re going to expand on it later.

  4. By Timothy Long posted on May 21, 2009 at 2:54 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Very practical article.

  5. By Antonie Potgieter posted on May 21, 2009 at 8:56 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Yes, very practical indeed. I like the idea of putting contact details and feeds on the About page even though they may have dedicated pages somewhere else on the site.

  6. By Chris Benedicty posted on May 21, 2009 at 10:20 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    I totally agree with these two tips: “It helps to put a photo of yourself up, too” and “Contact information is good to have here”. So far from what I’ve learned in classes for my BS in Web Design and Development program points toward these two concepts as definite “best practices”, from a design philosophy standpoint.

    Definitely a good idea to put a human face on your otherwise inhuman website. People respond much better to a website that seems to allow a human, or emotional connection. It brings them back for more and makes them more interested in what you’ve got to say.

    Contact information should be EVERYWHERE. On the about us page, on the contact us page, and in the footers, on every other page. If you’re selling something, make sure that your customers don’t have to look too far to find you.

  7. By web design leeds posted on May 22, 2009 at 12:35 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    some really good stuff here!.. never really thought about an abous page like that before. cheers.

  8. By Shaun Andrews posted on May 22, 2009 at 1:54 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Thanks for linking to my About page. To be honest, the bulleted list was more of a “lazy-solution™” for writing an actual bio. In the end, I think I like it better than a paragraph-style bio. I do need to add a picture, since I agree that its a huge thing to put a face to your name. More and more, I’ve been linking to my twitter account (http://twitter.com/shaunandrews) as my “who is this guy” page for new people. Its perfect! It has a picture and a running commentary on my life.

  9. By venkat posted on May 23, 2009 at 12:35 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    as far my opinion about about page is concerned I think it should be simple respresentation of bloggers intrests and technical aspects not too much of personal info should not be mentioned as per my opinion.

  10. By epc london posted on June 17, 2009 at 10:39 am
    Want an avatar? Get a gravatar! • You can link to this comment

    THANKS!! This has made me change my site

  11. TrackbackWeb Design Articles, Inspiration and News - June 2009 - Creattica Daily5 Basic Rules for Creating an Effective About Page — Des Walsh dot ComBusiness Logs » Blog Archive » Five Ways to Tweak a Wordpress ThemeFive Ways to Tweak a Wordpress Theme : Performancing