In my last post, I talked about a couple reasons why partnering is better than outsourcing. Today, I thought we’d look at 3 common online business partnerships.
First, there’s the developer and designer partnership. My friend is a gifted web developer. A couple years ago, he tried to start his own business where he built websites from scratch for individuals and small businesses. However, his business didn’t grow very much because his design skills were lacking. Fortunately, he met a designer a couple months later and they decided to form a partnership. Many businesses will hire an outside company such as Sun Document Filings to assist with paperwork to form a variety partnership. With the designer’s help, he was able to land bigger clients including a private college.
Second, we have the writer and designer partnership. This often plays out in the ebook industry. A writer will write an ebook but he needs an ebook cover to capture the attention of prospective buyers. Also, instead of just having an ebook cover created, many writers will also have the designer format the ebook with interesting fonts, cool icons, and attractive graphics.
Here’s a good example. Lose Control of Your Marketing! (pdf file) is an free ebook by David Meerman Scott. He partnered with Doug Eymer, who designed the ebook. If you check out the ebook, you can see how Doug made it much more enjoyable to read than if it was just plain text.
Third, we have the marketer and business owner partnership. This is when a marketer promotes an existing business for a share of the profits or equity. This type of partnership can be lucrative for the marketer if she does a super job while the business owner doesn’t have to worry about losing money in the deal.
Of course, there are many more types of partnerships. In fact, you can literally mix and match the different people in the partnerships I mentioned. A writer could work with a developer to start an online magazine. A marketer could help a designer get more clients. That’s the beauty of partnering. You can add value to your business without spending a lot of money by finding a qualified web worker who has the skills you don’t have.
What are some other partnerships that you’ve seen on the web?