Comments on: New Ad Formats for Blogs Sneaking Out

By: jive

jive — Fri, 08 Aug 2008 18:38:16 +0000

Unless you run a big website you have to use the IAB standard sizes for ads pretty much.

By: PremiumWP

PremiumWP — Thu, 31 Jul 2008 07:07:29 +0000

I have always avoided the 125×125 ads which most bloggers use, as they seem to be losing their impact now. I have tried a couple of different sizes including 300×100 as well as 234×60 and both formats do very well.

By: DUI - DUI Daily: 7/29/08

DUI - DUI Daily: 7/29/08 — Tue, 29 Jul 2008 13:05:42 +0000

[...] has released a list of common and uncommon ad sizes as a follow-up to a post from last week on the rise of unique ad sizes. I’ve always thought who gives a shit about IAB standards. Why should you, as the designer, [...]

By: Drew

Drew — Sat, 26 Jul 2008 23:22:40 +0000

Any web site, regardless of size, should stick to standard ad formats. I used to work at a web site with significant traffic that used non-format sizes and found that as soon as I converted the site design to support standard spacing revenue shot up drastically.

It wasn’t any one big purchase, it was that agency customers found it easy to just spend a few thousand dollars “testing the waters”. The barrier to entry, custom creative in this case, was removed and sales started flooding in.

I can not stress enough how much more revenue sites that use standard ad sizes generate.

By: web pixy

web pixy — Fri, 25 Jul 2008 13:32:55 +0000

I think that 300×100 ads look much more natural in any blog page and I personally prefer them. Of course, it depends on there position.

By: Steven Snell

Steven Snell — Thu, 24 Jul 2008 01:06:20 +0000

I’m going with 234 x 60 on my new blog. Not too much different from yours – a little taller and less width. I just like the look of this type of ad better than the 125 x 125 that I’m using at my other blogs. I do think it can be easier on advertisers to offer 125 x 125 because they all have those ads already created.

By: Thord Daniel Hedengren

Thord Daniel Hedengren — Wed, 23 Jul 2008 11:13:36 +0000

@Stefan,
Actually, the ones on Devlounge now is 290×50 pixels, but I suspect you mean that they don’t offer enough real estate to really pop out, like a 250×120 pixel ad would. I do agree with you though, the ads here on Devlounge isn’t ideal, but they are sold and we’ll have to stick with them until the contracts run out, when we’ll replace them with something else.

@Stephan Miller,
I believe the blogosphere was so impressed by Arrington’s success that they just jumped on the bandwagon without a second thought. I think 125×125 pixels is OK if there’s 4 of them, or maybe 6 if you can have some creative control, but I do prefer other sizes.

By: Stephan Miller

Stephan Miller — Wed, 23 Jul 2008 10:48:31 +0000

I think the 125×125 is a little tired. I do like the 300×100 a bit better. I am glad are alternatives. It seemed shortly after the 125×125 format showed up, it became the default ad format for every blogger.

By: Stefan

Stefan — Wed, 23 Jul 2008 08:32:53 +0000

Hm, i think that 300×100 is quite okay. The square ones at TechCrunch are nice and not distracting, but they don’t ship any message. Yours are too wide and limit the possibilities of fancy contents.

I think it’s time to rethink about ads. Your considerations are a first step away from those big, annoying banners we meet since ‘98..