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The Essence of Ripping

Site rips have been around forever. Just like everything else, the net is not always the nicest of places. If you have a design that is really well liked, there will always be someone out there who will go the distance to copy the design down to every last detail. So, what can you do about this?

Discovering Site Rips

It happens daily, especially to the very best of designers. One of the most recent cases includes Matt Brett’s feedicons.com. Matt discovered the rip yesterday, which was his exact design with graphics and text changed – but fonts and everything else remaining the same.

Matt Brett's Feedicons Rip

When I woke up today, I discovered Devlounge version one had also been ripped. The design remained exactly the same, and the subdomain was even “dl-clone”.

DL Small Rip

Depending on how well known your site is, many times it will not take long for others or yourself to discover a rip. In my case, as it has been with others as well, the ripper left a stats tracking code remaining in the header. In other cases, people will leave links back to your own site.

What to do after discovering a rip

Initially, after realizing someone is attempting to rip off your site, your blood begins to boil. Who can blame you, when you are witnessing your hard work being spoiled by other unrespectful people.

You have a couple of early options:

  • Contact the host – Use a whois service to find out the dns of the ripper’s url, especially if the site is already live. Let the host know this person has ripped off your site, and if you can not work it out with the person themselves, you’d like to see the site shut down.
  • Talk directly to the person – If you can get their contact information, try to settle things directly with them. Of course, this will almost never be a friendly conversation, but as a ripper, you weren’t intending to be friendly anyway.
  • Get designer information – Sometimes, people will be paying other “designers” to do work for them, and the designers are the ones selling the rips. Don’t blame the site owner for this if they trully didn’t know. In some cases though, site owners will outsource and find someone willing to rip off your site for them, in which cases, both designer and client own their share of the blame.

If talks do not go well, your best bet is to leave a large stain on the person’s reputation. Site such as Ripperhunting, which allow you to submit the original and ripped sites.

Be sure to watch out for young designers as well. When I was first starting on the web, I did rip designs and their code, opened them open and dreamweaver and experimented with the code, but most times you can tell by the rip itself or by getting in touch with the person what their true intents really are.


  1. By aj posted on July 17, 2006 at 9:13 am
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    Since this post, Matt has updated his flickr image comments and he has received apologies from the ripper, as well as the design being removed.

  2. By joe posted on July 17, 2006 at 12:29 pm
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    I can see how someone might get confused and think feed icons is some public domain sight OR somehow affiliated with Firefox. And then in turn create a site with the same design to promote (what could be perceived as) the same thing, and not have it seem like a problem.

    I find that most often sights being ripped are one of two things.

    1. extremely unoriginal
    or
    2. extremely popular, and the person is completely clueless (as in the case with the 5,123 give or take rips of 37signals)

    I’m going to go with 1. in this case and say there was so little design the person probably didn’t think it would really be a copyright issue to take it as their own.

    Still, even if one is inspired by something so simple, how hard is it to add enough personal flair to make it unidentical?

  3. By aj posted on July 17, 2006 at 12:38 pm
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    Yeah I know. That’s how I taught myself design and coding. When I first got started, I played around with things until I had my own results based off other designs, and eventually I picked up on everything.

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