I’m a much bigger fan of this effect than straight-up parallax: using fixed backgrounds and illusions done by layering images to produce clever animations, all triggered by scrolling the page.

This week’s featured designs are a new round of subtly moving backgrounds for the year. Check out how the trend has evolved here.

Our featured designs for the week contain slideshows that don’t just animate a page of content at a time, but breaks down each into their components, then animate them into the viewport one at a time.

This Friday Focus we’re featuring another animal mascot that’s also growing in popularity: the octopus! Bet you didn’t see that one coming.

This week on Friday Focus, we’re exploring outer space. Get ready to blast off!

Happy February Friday Focus! Our featured websites of the week highlight informative, for-good topics in a vertical storytelling format.

Our first Friday Focus for the New Year is all about animated designs, a bit on the subtle side but sure to pique your interest nonetheless.

It’s that time of the year once more, so let’s soak up some Christmas cheer with these designs. Happy Christmas Friday Focus!

This week’s featured designs business card websites, some of them looking literally like cards containing contact information of their owners. That means very minimal layouts but still all compelling experiences.

Hope everyone had a lovely Thanksgiving! This week’s (black) Friday Focus shines the spotlight on sites that use diamonds (or rhombuses) as a major graphic element in their designs.

Last week we celebrated 11/11/11; this Friday Focus we’re looking at inspiring moustache-themed designs in celebration of Movember or men’s health awareness month.

Like the parallax effect, horizontal scrolling is a popular technique to grab people’s attentions and making a website stand out. It also challenges the usual top to bottom browsing we are accustomed to, so it should always be used with caution. Let’s see if this week’s featured designs are on point. Happy Friday Focus!