Rainbows are typically loud and attention-grabbing, but these sites have toned down the explosion of color to bring about a more modern look altogether.

Focus is one of the most important aspects of design—you need to tell the audience which elements are important and which aren’t. This week’s featured sites execute this idea well, and even take it to the next level. See if these designs don’t grab your attention at all!

Here’s a larger-than-usual Friday Focus for this week, featuring simple yet beautiful designs that just work. Four site types (blog, portfolio, static, e-commerce) that do a standout job of making an impression.