At one point in our internet lives, we learned to avoid typing in all caps, because it meant we were yelling. At another point, we became attachmented to typing in lowercase, because it looked and felt cool. We see a lot of designs going lowercase in many portions of text, but nowadays, going uppercase is is all the rage. These designs seem to pull that off quite well.
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What’s the lesson for this week? Describe the purpose of your website in one fell swoop and you’ll go a long way. Of course, it helps to have a great design as well.