Wix has been a leading name in web development for a number of years. With millions of users finding online success, it is the cloud-based development platform’s search engine optimization tools that make it such a must-have for anyone looking to create a website. You can go way beyond basic web design and even implement interactive forms and comment systems without any web building knowledge.
For those wanting a successful website, you should understand the basics and importance of search engine optimization. Also known as SEO, this is an important issue when it comes to having a successful website. After all, you will get the majority of your site visitors from search engine results. It can be a tedious task to make sure that your site ranks high in results. However, by implementing certain practices you can make sure that you are taking full advantage of SEO.
That’s where the SEO tools of Wix come in handy. The platform’s one of a kind editor will allow you to stay on top of the latest SEO trends and make sure that you are doing everything correctly. First off, the SEO wizard gives you the power to see how your site performs in terms of SEO. It also gives you a plan to improve. However, most SEO settings can be changed in the basic editor.
Each individual page of your website should be thoroughly optimized. First, start with you meta description. This is the short blurb that search engines will display to users in the results. This is the first impression of your site. You want to make sure that you give viewers something that draws their attention and makes them click on your result. Use keywords to give proper context about what the individual page is about. It is important to make sure your meta descriptions are under 160 characters so that it is properly displayed in search engine results. There is nothing worse than the most important part of your sentence getting cut off.
You can also use the editor tools to edit keywords and place them naturally throughout each page’s content. You also have the option to rename the page and the URL. If you ever find yourself stuck during this process, you can simply get help from the advance SEO Wizard tool. This tool can basically walk you through every step of the process.
Many forget that images are also important when it comes to search engine optimization. After all, search engines can not decipher images. Instead, it uses the alt text of an image. This text is necessary to determine what the image and content is about. Making sure all of your site’s images have alt text is a surefire way to make sure that search engines rank your site higher based on relevant keywords.
With the Wix SEO tools it is easy to figure out the ins and out of this complex topic. The platform offers detailed tools to help you take advantage of these features. Besides these unique tools, users also have access to tutorials and apps that will help even the beginner figure out how to make their site succeed.
This company is dedicated to helping their users understand the importance of SEO. In fact, Wix recently explained their priorities in an exclusive Wix SEO review article:
“One of our highest priorities is SEO – making sure that Wix sites are built in accordance with the guidelines set forth by search engines, for example the improvement of loading time, and the provision of user friendly URLs.”
The spokesperson also explained that Wix will also guarantee that your site will run quickly and efficiently. Very few services can guarantee that your site will be SEO friendly as soon as it is published.
Whether you choose to test the waters with a free plan or dive right into one of Wix’s recommended premium plan, you can rest assured that you will have a guiding hand throughout the entire site development. You can design a completely unique site with literally no web development or design experience at all. Go beyond a flashy design and build a unique SEO-friendly site. Take the opportunity to see why Wix is the chosen web development platform for millions of users around the world.