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Design Focus: Text First

Our featured designs for the week put typography first, using very little imagery until absolutely necessary.

Designs of the Week

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ECC Lighting & Furniture

ECC Lighting & Furniture

The classic Swiss look at work. The furniture images appear only on hover, and are also in black and white. A tad fluid but not responsive. I like that the arrangement on the grid is not tight and there’s lots of negative space as you browse.

The Clocksmiths

The Clocksmiths

Interesting asymmetrically laid out blocks in the background. More abstraction from the repeating dot and line symbols acting as logo and divider—which are so minimal they could pass for glyphs.

Lined & Unlined

Lined & Unlined

If it isn’t red, the popular accent color of choice for typographic designs is yellow. Clicking on the search icon produces an even larger block of yellow serving as the background for the input box. The library on the footer mimics a book shelf, but done in a minimalist way.

Cartogram Inc.

Cartogram Inc.

There’s a set of websites that choose small type over the huge type trend and this is one of them. I’m not used to seeing slab text in all caps that small. Clicking on an item on the list loads the content inline, while a striped pattern animates as you wait. Keyboard navigation is enabled.

Tam Cai

Tam Cai

In contrast to the homepage, the portfolio pages are all about the images. There’s a cool zooming in effect when you hover, which fades to the same hot pink accent color as the text appears.

Making Space For Others

Making Space For Others

A familiar shade of orange for intro text, with a huge footer comprising only two lines of text.

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  1. By Avi Zenou posted on April 14, 2013 at 9:40 am
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    Great use of caption hovering! Designers are always looking for creative uses for this feature.

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