Make your site more sociable with OpenGraph markup

These days, before people click on your site they will probably see it through a link shared on your social network of choice, such as Facebook, Twitter, Google+, and so on. Usually these sites are smart enough to extract descriptive information about your page and display that so followers already get a good idea of what they’d be clicking on, but wouldn’t it be great if you could optimize that information to ensure you get more engagement?

With a bit of HTML knowledge (and perhaps some programming knowledge, depending on what website templates you’re using), you can make more sites more “sociable” by adding these tags to the <head> portion of your site. Text in {CURLY BRACES} are placeholders for the values you need to insert.