Design Focus: Excellent E-commerce Photography
Here’s a toast to the brand new year and excellent sites that know how to showcase their products in their best light. Add these ideas to your wishlist!
Designs of the Week
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The landing graphic is one of a wallet spinning on a string, using several images to produce the effect. The appearance mimics the logo, which is clever. The shop is located below, and scrolling to it bumps the logo up to a fixed position on a navigation ribbon containing the cart status. Product names and prices are hidden from view until you hover, keeping the page neat and elegant by focusing on the photos.
I like the inline quick view (something usually done in modal dialogs). The toolbar items also look wonderful though the search box could use a touch of contrast.
Like the other site, no labels here until hover either, although the tool tips produce horizontal scrollbars if they’re too near the edges. Also similarly, the light brown background on a tidy grid of images reinforces the vintage era these products hail from.
Love the idea of “hanging” the ties at the top as categories. The menu also has visual fly-out dialogs, from circular color swatches to zoomed-in fabric swatches. On the product page, each nicely-styled tie spec has popup descriptions and helpful tips to figure out which one to choose.
More bento navigation over here, all the way to the product pages. The top area stays fixed as you scroll down and adds to the “hiding” effect of the cut-off images. The dot on the top right of each box shows the color of the product.
I think having a colorful collection really helps with the overall design of a shop site. I like the hover choice here, showing how it fits on a person. Unfortunately there’s no pricing or any other product info here, but even if it this were more of a catalog site, I’d have wanted to know that as a potential customer.
Social Media Weekly
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