Randa Clay is a 39-year old mother of two noisy boys. She used to be an opera singer too! However, she took a sharp career turn when she left her cozy marketing job six years ago to build a name for herself in the design industry.

Thoughts on brands, names, domains and how consumers remember you from what you call yourself.

Some thoughts about Twitter’s marketing potential amid the numbers game.

Typography on the Web is growing bigger and bigger—literally! That is this week’s theme on Friday Focus.

When it comes to marketing, the simpler the better.

Looking for more clients for your web design business? Then check out this effective marketing tactic.

There are many ways to make a website or a blog an effective communications tool for businesses. I think you would agree with me that the days when websites merely function as online brochures are over. Sure, you could just have a static page telling people what the company does and how great their [...]

How many times have you found yourself subscribing to the next big web 2.0 applications’ launch mailing list, and then never getting a single email? Or joining a weekly newsletter that is completely disorganized and has more information than a month worth of site content? Just like websites, newsletters can be essential and extremely useful [...]

New Internet projects and ideas capture entrepreneurs imagination all the time. If you’re one of these people who dream up the next big thing for the web, then start it but never get it off the ground, you’re missing your shot.

Logos are the keys to success – the starting point for branding of any kind. But how can you put one together that stands out, and creates an original rememberable icon for your site? Today, we’re breaking down some of the best rated logos on Colin and David’s Logopond, and focusing on what makes them great. We’ll also take a look at more larger, well known logos, and see what has made them work.

Replace that your slogan here with something a little more practical.